Active sponsorships
9
+3 quarter
Reach, 30d
1.4M
+22%
Sampling redemptions
84,210
+18%
Brand ROAS, blended
3.2x
+0.4 vs Q1
Deals in flight
Sponsorship portfolio
| Event | Tier | Spend | Reach | ROAS |
|---|---|---|---|---|
| Nyege Nyege, Day 2 | Headline | UGX 120M | 412K | 3.8x |
| Pearl Jazz Festival | Stage | UGX 60M | 184K | 2.9x |
| Kampala Fashion Week | Backstage | UGX 24M | 62K | 2.1x |
Affinity score
Audience match
- Nightlife regulars92
- Festival travelers84
- Premium dining71
- Fashion enthusiasts62
Sampling, photo, demo
On-ground activations
Sampling booth, Block A
4,210 samples
Brand photo wall
12,400 shots
Demo zone
612 demos