Buttercup
#F0B90A
Primary brand accent. CTAs, highlights, active states, brand emphasis.
Brand
03, Color
Buttercup, Shark, White.
The ZERAKET palette is built on three principles: Buttercup for energy and opportunity, Shark for trust and intelligence, White for clarity and premium design. Every color has a defined purpose and should be applied consistently.
Primary palette
Shark
#1E2329
Primary brand color. Headlines, navigation, premium dark surfaces.
White
#FFFFFF
Neutral foundation. Backgrounds, cards, interfaces, negative space.
Secondary accents
Tech Blue
#2563EB
AI, dashboards, technology and digital interfaces.
Cyan
#06B6D4
Innovation, analytics, interactive elements.
Emerald
#10B981
Success messaging and achievements.
Purple
#7C3AED
AI products, premium experiences, advanced technology.
Coral
#F97316
Promotional highlights. Use sparingly.
Neutral gray scale
Slate 900
#0F1215
Deepest surface.
Slate 800
#161B20
Card / panel.
Shark
#1E2329
Primary dark.
Slate 600
#343A40
Borders, dividers.
Slate 500
#6B7280
Muted text.
Slate 400
#9CA3AF
Secondary text.
Slate 300
#D1D5DB
Subtle outline.
Slate 200
#E5E7EB
Light divider.
Slate 100
#F3F4F6
Light surface.
Slate 50
#F9FAFB
Off-white base.
Functional colors
Success
#22C55E
Successful payments, ticket verification, confirmations.
Warning
#F59E0B
Expiring tickets, system notices, pending actions.
Error
#EF4444
Payment failure, validation errors, security alerts.
Info
#3B82F6
Tips, notifications, updates, informational banners.
70 / 20 / 10 ratio
Every design follows the ZERAKET color balance. Buttercup remains an accent to preserve its impact and premium feel.
70 White / Neutral
20 Shark
10
For dark applications, invert: 70 Shark / 20 White / 10 Buttercup.
Accessibility
All digital interfaces should comply with WCAG 2.1 AA, with AAA preferred wherever practical.
Shark on White
White on Shark
Buttercup on Shark
Shark on Buttercup