Brand resources

Use our brand,
with care.

ZERAKET is more than a platform, it is a system of memory, motion, and trust. These guidelines keep the brand consistent wherever it appears, from press features to partner integrations.

Download assets Usage rules

01, Logo

Wordmark

The wordmark pairs the Z badge with the ZERAKET type. Use it as the default identifier in editorial and marketing contexts.

Wordmark, white

Primary logo on dark or photographic backgrounds.

Wordmark, almost black

Primary logo on light backgrounds.

Wordmark, full color on dark

Branded lockup with yellow icon, for dark backgrounds.

Wordmark, full color on light

Branded lockup with yellow icon, for light backgrounds.

02, Icon

The Z badge

Used for app icons, avatars, favicons, and small surfaces where the full wordmark would be illegible.

Brand icon

Icon, white

Icon, almost black

03, Color

The palette

Brand Yellow

#F0B90A

--color-primary

Primary brand color, CTAs, badges.

Almost Black

#0B0E11

--color-background

Primary background, dark surfaces.

Surface

#181A20

--color-surface

Cards, panels, raised surfaces.

Surface 2

#1E2329

--color-surface-2

Inputs, nested surfaces.

Success

#0ECB81

--color-success

Confirmations, positive states.

Danger

#F6465D

--color-danger

Errors, destructive actions.

Muted

#848E9C

--color-muted-foreground

Secondary text, captions.

Pure White

#FFFFFF

--color-foreground

Primary text on dark.

04, Type

Typography

Display, Inter 800

Events. Connected. Reimagined.

Use for headlines, hero copy, and numbers. Tighten tracking from -0.025em to -0.045em as size grows.

Body, IBM Plex Sans 400, 500

Body copy stays editorial and confident. Set in IBM Plex Sans for long-form, with tabular-nums for any figures.

Eyebrow labels: 11px, uppercase, tracking 0.18em to 0.22em.

05, Usage

Do, and do not.

Preserve clear space equal to the height of the Z badge on every side.
Use the white wordmark on dark or photographic backgrounds.
Use the almost-black wordmark on light surfaces and print.
Pair the logo with the official brand yellow only.

Do not

Recolor, outline, rotate, or stretch the logo.
Add drop shadows, glows, or effects.
Place the logo on low-contrast backgrounds.
Combine the logo with another logo without explicit approval.

Correct, white on almost black.

Correct, full color on light.

Avoid, logo on brand yellow.

Trademark, name, voice.

ZERAKET is a trademark of DigitRise Africa Technologies. Write the name in all caps in product and editorial contexts. In running prose, ZERAKET may appear in title case for readability.

Press & partnerships

Need approval or a custom lockup?

Reach the brand team for partner co-branding, press kits, and high-resolution exports.

Email brand@zeraket.com

Use our brand,with care.