02, Logo

The mark.

The ZERAKET logo consists of two inseparable elements: the brand symbol and the wordmark. Together they communicate forward movement, digital connection, precision, and modern technology.

Approved variants

Primary, white wordmark on Shark or dark photography.

Primary, full color on White. Buttercup container, Shark wordmark.

Icon only

Use for app icon, favicon, social profile, loading animation, watermark, merchandise embroidery, and product badges. Never pair the icon with another symbol.

Buttercup container

White on dark

Shark on light

Clear space

1 X on every side.

X equals the height of the small diagonal element at the top-left of the icon. No text, graphic, or page edge enters this area.

Minimum size

120 px digital, 25 mm print.

For the full logo. Icon only never appears smaller than 24 px on screen.

Do, and do not.

Preserve 1 X clear space on every side.
Use the white wordmark on Shark or photography.
Use the Shark wordmark on White or light surfaces.
Keep the rounded-square brand container consistent.
Always retain the ® symbol.

Do not

Stretch, rotate, recolor, or redraw the logo.
Add shadows, outlines, glows, or any effect.
Rearrange the icon and wordmark relationship.
Replace the wordmark with another typeface.
Place the logo on low-contrast or busy backgrounds.

Avoid placing the white wordmark on Buttercup. Use the Shark wordmark instead.